Description

Over the course of a year, I developed a series of product launch campaigns for Columbia Sportswear spanning trail-running footwear, performance apparel and innovation-driven technologies.

From rugged trail-focused creative for Columbia Montrail™ to product education campaigns for Omni-Heat™ Helix, each launch required its own strategic angle, audience mindset and visual energy – while still feeling unmistakably Columbia: adventurous, performance-driven and built for the outdoors.

The work extended across digital, retail, ecommerce and print, helping bring technical product innovation to life through bold, consumer-facing storytelling.

Work included:
– Footwear and trail-running launch campaigns
– Omni-Heat™ technology product launches
– Ecommerce and retail creative
– Integrated digital and social assets
– Product naming, headlines and launch messaging
– Technical product storytelling for consumer audiences

Selected impact included:
– Helped drive a 22% increase in ecommerce traffic to featured product pages during launch periods
– Contributed to a 14% increase in sell-through during the first six weeks of launch
– Helped position innovation-focused products for broader consumer adoption
– Supported seasonal launch initiatives across multiple performance categories